VW’s Sporty Cupra Brand Arrives in Munich
We all know the Lamborghini Urus as one of the most aggressive-looking SUVs in the market today. It’s the poster child of “angry SUV,” which makes you forget that we’re actually in an era when Lambo has a serious SUV that doesn’t look like a military vehicle. The Urus is a supercar on stilts – because it actually is if we’re talking about its design and performance chops.
But Cupra just pulled the covers off the Tindaya concept at the IAA Mobility Show in Munich, and suddenly the Urus feels almost reserved. As the sporty spin-off brand of Seat under the Volkswagen Group, Cupra showcases its ability to produce an SUV that evokes emotions. Instead of leaning on sheer aggression, the Tindaya takes a sharper, more futuristic approach. It obviously aims to be something other than a high-riding supercar – a driver’s machine wrapped in a concept-car shell.
Cupra
View the 2 images of this gallery on the
original article
The Tindaya SUV Concept
The Tindaya is Cupra’s latest design statement, and it sets the tone for what’s next from the brand. Markus Haupt, Cupra’s interim CEO, made it clear the car isn’t just a styling exercise. It’s meant to showcase Cupra’s design language in the future, built on the simple idea: “No Drivers, No CUPRA.”
In other words, everything about it is supposed to heighten the feeling behind the wheel. The exterior and interior are shaped around that principle, with dramatic but uncluttered lines and a cabin geared toward driver focus. The suicide doors are a nice touch, too.
Cupra hasn’t released any power figures or technical specifications, which makes it more of a vision piece for now than a performance preview. Still, the intent is clear – this is not an SUV designed to fade into traffic.
Cupra
View the 3 images of this gallery on the
original article
Cupra’s Bigger Picture
The Tindaya wasn’t the only headline in Cupra’s showing at the IAA Mobility Show. Cupra also rolled out new “Tribe Editions” for the Formentor, Leon, Leon Sportstourer, and Terramar. These versions mix in sustainable touches like 3D-knit bucket seats, bio-based paints, and wheels made partly from recycled materials. The brand also teased the Raval, a compact EV hatchback set to debut in March 2026, which will mark Cupra’s eighth model.
All of this comes as Cupra continues to test new markets. The company recently expanded with City Garages in Vienna and Manchester and is now exploring a Middle East launch. A US debut was supposed to happen before the end of the decade, but plans have been pushed back past 2030. That means American buyers won’t be seeing the Tindaya’s production counterpart anytime soon. When the brand finally does cross the Atlantic, though, this is the kind of design statement that could help it stand out.
Cupra
