“You will have people who say ‘wow’ and people who say ‘no thank you, not for me’. Based on that, I think this car will not be compared to anything else,” he said.
Cartier believes there is “room in terms of pricing”, powertrain and spec differentiation when it comes to carving out different “market segmentations” for the Leaf, Qashqai and Juke, “but I’m much simpler: I make sure that Juke and Qashqai do not overlap and Juke is Marmite.”
The camouflaged prototype seen by our photographers in Spain doesn’t give much away, beyond the obvious proportional similarities to today’s car, as well as the preservation of defining cues like the heavily raked roofline and visor-shaped side windows, but clearly it will be markedly different to the Leaf and Ariya EVs.
An earlier official preview image (below) revealed that the Juke EV will have its own distinctive light signatures and heavily accentuated body lines – as previewed by last year’s radical Hyper Punk concept.
The Juke EV will use the same CMF-BEV platform as the Leaf and is expected to use the same batteries and motors as that car. We therefore expect a maximum range of more than 350 miles and a choice of single-motor powertrains giving up to 214bhp.